Why Prime Real Estate Remains
a Safe Investment in Uncertain Times
Why Prime Real Estate Remains a Safe Investment in Uncertain Times
2024 was a year of change, and uncertainty, across the globe. Over 1.6 billion people in more than 70 countries went to the polls, and key players on the world economic stage, including the U.K., U.S.A., Japan, India and the European Parliament, were on the threshold of new dawns. Coupled with ongoing international military conflicts the future looked more and more uncertain for investors – however, the key prime real estate markets in London and in Switzerland have provided secure assets that have managed to weather potential economic storms, and now look set for even more buoyant growth.
In both markets, one thing is clearly emerging, the robustness of prime properties in the right locations. Following the UK’s summer elections last year JLL published research into the prime commercial London market, showing that in this sector, leasing continued to grow, with year-to-date figures up 5%. Rents achieved also showed an increase of a very healthy 10%. Interestingly the West End (along with East London) showed the strongest uplift as opposed to the City of London, and Unica Capital’s most recent London acquisitions in Soho and Mayfair have benefitted from this trend. Further, earlier in the year, BNP Paribas forecast that total annual returns for prime commercial space in London would reach 11% by 2028.
JLL’s Future of Work Survey for last year also pointed to a more stabilised hybrid working pattern in London, with 44% of people surveyed working all five days in the office, 42% working 3 or 4 days, and only 9% working 1 to 2 days. With companies now more able to plan for their needs into the future, demand is sure to continue to increase for commercial space that can act as a draw to employees, and help with their retention.
It is not only in London, or in the commercial sector, that prime real estate is proving to be the surest path for stable assets that will give continued return on investment. In Switzerland the luxury chalet market continues to bring interest from abroad. Barclays Private Bank last month took a look at the market, and reported a steady 3.8% annual increase in values after a larger surge before, during the pandemic years. Then, the ability to work remotely incentivised those who were able to do so to work from luxurious and tranquil settings in Switzerland. Today this still persists, as record numbers of visitors flock in summer months, transforming winter holiday escapes to year-round destinations. Low interest rates in Switzerland continue to entice investment, as Ultra High Net Worth Individuals (UHNWIs) use their liquidity to make all cash purchases and further insulate the market. Demand for prime residential properties has outstripped supply for many years, and after the new UK Government’s first budget abolishing tax benefits for non-domiciled individuals, more people have sought a new primary residence, and look to Switzerland with its favourable tax systems and stable economy.
As well as elevated Alpine resorts like Crans-Montana and Gstaad, cities like Geneva, and close by on the shores of Lac Leman in the municipality of Founex, have seen increased attention and demand. Knight Frank in its Global 2025 forecast last month saw Geneva leading the pack of cities (along with New York, Paris and Dubai) that saw growth. The report cited Switzerland’s strong currency, low taxes, and quality of life, as key factors heightening the city’s appeal, as well as a forthcoming reduction in income tax specifically in the Canton of Geneva.
In both London and Switzerland Unica Capital is identifying the very best for investors, and exercising its expertise to navigate the sometimes complex acquisitions processes, especially in Switzerland. Its knowledge and understanding of how best to increase an assets value is also key to ensuring investors have certainty in the long term, even when other markets dip, and can seize the opportunity to not only protect their wealth, but also see it flourish.
Published: January 21 2025
Author: Byron Baciocchi