Key Property Trends in 2025:
The investment opportunities
the new year will bring
Key Property Trends in 2025: The investment opportunities the new year will bring
As we approach the end of the year and London’s skyline continues to evolve, it’s time to look ahead at the investment opportunities the new year will bring.
The 2025 property investment landscape will be driven by a series of large political, economic, and social changes. At Unica, we are closely monitoring these developments to ensure that we remain at the forefront of strategic investment opportunities. This article outlines key property trends that we believe will shape the market in the coming year.
Premium Office Locations in Central London Remain Strong
One of the most enduring trends in property investment is the continued appeal of premium office locations in Central London, particularly in the prestigious West End. Unica has long identified this area as a cornerstone of stable and long-term value growth. This property has been valuable for centuries – that isn’t changing any time soon.
Despite fluctuations in office demand due to remote working trends, premium office spaces in heritage-rich areas like Westminster will remain in high demand – the vacancy rate in the West End was just 5.4% at the end of July, according to Knight Frank. The historical and political significance of this area, combined with the scarcity of new office space due to planning restrictions, ensures that it will continue to be a safe investment. Labour-led Governments typically increase the size of the civil service, which means office space in Whitehall and surrounding areas will be in even greater demand.
Unica anticipates that investors will increasingly focus on these limited premium opportunities as the government seeks to accommodate a growing workforce. Whether for civil service offices, high-end consultancy firms, or lobbying organisations, the prestige of Westminster office addresses will likely drive rental yields and long-term capital appreciation in the area. But it will also require some investment: These top tenants want more than just the postcode, they want an office with modern amenities such as showers, high-speed internet, and incredible energy efficiency.
Growing Interest in Switzerland Due to Non-Dom Changes
Another trend we are seeing at Unica is a growing interest in residential properties in Switzerland, driven largely by the upcoming changes to the UK’s Non-Dom (Non-Domiciled) rules. The changes will significantly impact high-net-worth individuals, particularly as they will be drawn into inheritance tax liability, many of whom have historically benefited from favourable tax conditions while residing in the UK.
Switzerland has long been a popular destination for wealthy individuals due to its stable economy, privacy-focused financial systems, and favourable tax regime. With the potential tightening of UK tax laws, including potential boosts to Capital Gains Tax and the Inheritance Tax, Unica has observed a marked uptick in property searches for luxury homes in Swiss cities like Zurich and Geneva. These areas offer not only financial advantages but also high standards of living, top-tier healthcare, and proximity to major international hubs.
Back to the Office: A renewed demand for office space
The trend toward remote work that took hold during the pandemic has been gradually reversing, and 2025 is poised to see an increase in office demand as more businesses return fully to in-office policies. This shift is particularly evident in large cities where in-person collaboration is becoming increasingly valued once again, especially in sectors such as finance, technology, and professional services.
Unica has observed a growing interest in modern, flexible office spaces that cater to these evolving needs. Companies are focusing on creating environments that promote productivity, collaboration, and employee well-being. This is leading to a surge in demand for office spaces that offer high-quality amenities, cutting-edge technology, and sustainable design.
We expect this trend to have a positive impact on the commercial property market, particularly in urban centres where office space has experienced a temporary dip in demand. As more businesses commit to maintaining a physical presence in city centres, we anticipate a revival of interest in prime office locations not only in London but also in other major business hubs around the world.
How You Can Win in 2025
At Unica, we are focused on identifying the property trends that offer the greatest potential for long-term growth and stability. Premium office locations in London will continue to be a bedrock of investment security, while the evolving Non-Dom rules in the UK are driving interest in Swiss residential markets. The return-to-office movement also signals a renewed demand for quality office spaces. 2025 is going to be a great year for the luxury property market.
Published: October 28 2024
Author: Byron Baciocchi