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The Lure of the Super Prime

Office staff are being drawn to firms who have prime property investments, who can offer them top-tier Class A offices, packed with perks, as they return to the workplace.

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Recent data from Transport for London is showing that tube journeys are at around 80% of pre-pandemic levels, indicating that even with more people than ever choosing hybrid working, the vast majority have a primary base within an office setting. To lure workers back – and retain the best staff for longer – gone are the days of minimal offerings in second-tier spaces; bike storage, some communal recreation space, and a well-stocked fridge.

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